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With the Mario Super Bros. movie continuing to garner rave reviews, as illustrated by a “fresh” score on Rotten Tomatoes and an audience score of 96 percent, Nintendo stands to rake in a sizable haul on the back of this near-certain commercial success.

Source: https://www.rottentomatoes.com/m/the_super_mario_bros_movie

The animated movie launched in North America in early April to resounding success. The latest Mario movie was able to rake in $204.6 million in the US and $377 million globally over the five days since its launch, constituting an all-time record for an animated movie. The Super Mario Bros. movie has also secured the distinction of the top opening ever for a video game-based film as well as the top opening (all-rounder) for 2023. You can read our in-house review of the movie here.

This is supposed to say "US$350M".

— Dr. Serkan Toto / Kantan Games Inc. (@serkantoto) April 10, 2023

Coming to the crux of today’s post, Nintendo will rake in a profit of at least $350 million from this enterprise in the base case as laid out by the investment bank Jefferies. The investment note propelled Nintendo shares in the Japanese stock market today, with the stock eking out a gain of around 4 percent at the time of publication.

Back in February, Nintendo cut the outlook for its full-year earnings. The company expects to sell 18 million units of its Switch console in 2023, down from the previous guidance of 19 million units. This downgrade led to speculation regarding the aging nature of the Switch consoles and whether an upgrade is now needed to revive slowing momentum.

Nintendo now expects to earn a revenue of 1.6 trillion yen or $12.092 billion (down from the previous guidance of 1.65 trillion yen). Accordingly, the company now expects its full-year operating income to compute at 480 billion yen or $3.628 billion.

Back in February, Jefferies had speculated that Nintendo could feasibly increase the demand for its Switch units by cutting the consoles’ price. Bear in mind that the company has not done so even once since Switch’s launch back in 2017.

Given Nintendo’s sales-related frailty, the smashing success of the Super Mario Bros. movie constitutes a much-needed bullish stimulus for the struggling stock, which is still down a little over 1 percent so far this year.