An analyst might find the iPhone 8 as a ‘revolutionary’ phone, but he is not sold on the idea that customers are going to pay a $1,000 bill for it. In fact, the latest findings provided by him detail that only 18 percent of customers will be willing to pay $1,000 for an iPhone, irrespective if they are iPhone buyers. What this means is that there is an open field for Samsung to target the premium smartphone market and more trouble headed for Apple.

Galaxy Note 8 Not a Revolutionary Phone, but Samsung’s Flagship Represents a Very Tough Competitor for the iPhone 8, Claims Analyst

Barclays analyst Mark Moskowitz (via 9to5Mac) claims that Apple could find it difficult to meet investor’s expectations if it starts to sell devices starting $1,000 and above.

“While the device itself seems more evolutionary than revolutionary, we believe this launch represents the return of staunch competition into the premium segment ($700+ ASP) of the smartphone market following Samsung’s Note 7 debacle last year. For Apple, we are concerned that the company needs to meet momentous investor expectations following the expected launch of three new iPhone devices in September. This could be made more challenging when considering that only 18% of potential iPhone buyers are willing to spend $1,000+ for a new device (Wireless Subscriber Survey; 08/09/17), which is below the 30-35% figure investors seem to be expecting.”

If $1,000 is going to be the price for the base model, you also have to take into consideration that Apple is not going to be providing accessories with the iPhone 8, as other manufacturers do. What this means is that you will be shelling out additional funds in the form of wireless chargers, headphones, earphones and several others, resulting in an abnormally high price tag.

However, there are other advantages of upgrading to the iPhone 8. A new rumor claims that the phone will be available in a 512GB model, while also providing support for 4K video recording at 60 frames per second. Industry watches have claimed that the iPhone 8’s facial recognition will be the smartest piece of security ever incorporated in a mobile device, so you never know the extreme lengths customers might go to when deciding to pick up a $1,000 iPhone.

News Source: 9to5Mac