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Apple’s Second-Generation AR Headset To Be Available In Two Variants And Varying Prices
Apple’s Second-Generation AR Headset To Be Available In Two Variants And Varying Prices-September 2024
Sep 18, 2024 6:52 PM

After the first AR headset’s inception, Apple will proceed to launch the second model, but one analyst predicts that instead of a single variant, there will be two of them, targeting different markets thanks to the varying prices. The very first model, expected to be announced in June later this year,is said to be an expensive product, so it makes sense that Apple wants to introduce a cheaper version that is more accessible to the majority of consumers.

Second-generation AR headset said to reportedly launch in 2025

In his post published on Medium, TF International Securities analyst Ming-Chi Kuo states that Apple’s second-generation AR headset will launch two years from now, with the two devices sporting different prices. Unfortunately, while Kuo did not mention the exact figures, we have found out in a separate report that the second-generation version should be priced like a high-end Mac. This is still unaffordable for many, but Apple was never known to make price-competitive goods in the first place.

Where Foxconn was previously reported to undertake the responsibility to mass produce the next AR headset, Kuo states that alongside Apple’s chief assembling partner, Luxcaseict will also deliver some contribution. The existence of two partners in Apple’s supply chain should make it easier for the company to get both AR headset shipments in a timely manner. Sadly, at this time, we are unaware of the hardware and feature differences between the two head-mounted wearables that will force a price gap between them.

It is possible the low-cost AR headset features fewer cameras, less powerful custom silicon, and a smaller battery, which should make it possible for Apple to price it competitively. Its display could feature a lower resolution, with the more premium variant said to have a panel with a 4000PPI density. Kuo previously mentioned that Apple’s first AR headset, which is rumored to be called Reality Pro, could be the most revolutionary consumer electronics productafter the iPhone.

However, with its price tag somewhere in the $3,000-$5,000 range, not everyone will have the financial capacity to spend a boatload of money on something like this. It is possible that Apple only orders a limited capacity for its initial run, then according to the market’s response, it will request its supplier, which is Luxshare on this occasion, to pick up shipments.

News Source: Ming-Chi Kuo

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